销售就是要玩转情商Emotional Intelligence for Sales Success(有声书Audio book mp3+电子书E-book pdf)下载download

讲销售者们的情商,众所周知销售领域是高情商人士的集中营,即这些人精们善于察言观色、溜须拍马、见风使舵、化腐朽为神奇……但这些大部分都与本书倡导的高情商背道而驰。本书在情商销售理论的基础上,为您呈现了经典案例与操作方法。

Speaking of the emotional intelligence of sellers, it is well known that the sales field is the concentration camp of the emotional businessmen, that is, these people are good at observing and observing, slapping horses, seeing the wind and making rudders, turning decay into magic…But most of them run counter to the high EQ advocated in this book. On the basis of EQ sales theory, this book presents classical cases and operation methods for you.

销售就是要玩转情商Emotional Intelligence for Sales Success

作品信息(Book information)

书名(Title):销售就是要玩转情商:99%的人都不知道的销售软技巧

原版名称(Original name):Emotional Intelligence for Sales Success Connect with Customers and Get Results

作者(Author):科林·斯坦利(Colleen Stanley)

出版年(Publication date):2015-9

Amazon4.7星好书 Amazon 4.7 Star Books,豆瓣评分7.5好书Douban Score 7.5 Good Books

《销售就是要玩转情商:99%的人都不知道的销售软技巧》由科林•斯坦利所著。本书从情商出发,将销售行业中常见的销售渠道、客户心理、客户维护、谈判技巧、团队管理等问题都做了详尽的阐述,并给出了行之有效的指导方法。

该书内容深入浅出,在情商销售理论的基础上,将经典案例与操作方法相结合,揭示了情商对销售工作的影响和作用,强调情商软技巧的重要性。本书从销售员及销售行业中常见的困境入手,以事例做对比将销售困境出现的原因进行深刻剖析,并结合各销售问题给出了对应的解决方法,让读者看清销售误区,从自身情绪管控入手,改变目前的销售现状,成就销售辉煌。

销售就是要玩转情商,不论是奔波在销售路上的销售小兵,还是带领团队奋勇向前的销售总监,都需要明白这个道理,只有武装自己的销售软技巧,你的销售事业才能够节节高。

这本书在情商销售理论的基础上,为我们呈现了许多经典案例与操作方法的完美结合。

Sales is to play with EQ: Soft selling skills that 99% of people don’t know about are written by Colin Stanley. Starting from EQ, this book elaborates on the common marketing channels, customer psychology, customer maintenance, negotiation skills, team management and other issues in the sales industry, and gives effective guidance methods.

On the basis of EQ sales theory, the book combines classical cases with operation methods, reveals the influence and role of EQ on sales work, and emphasizes the importance of EQ soft skills. Starting from the common predicaments of salesmen and sales industry, this book makes a deep analysis of the reasons for the sales predicament by comparing with examples, and gives corresponding solutions to the sales problems, so that readers can see clearly the sales misunderstandings, start with their own emotional control, change the current sales situation, and achieve brilliant sales.

Sales is to play EQ, whether it is a sales soldier who rushes on the sales road or a sales director who leads the team to go forward bravely, all need to understand this truth. Only armed with their own sales soft skills, can your sales business be thrifty.

On the basis of EQ sales theory, this book presents us a perfect combination of many classical cases and operation methods.

作者简介(About the Author)

科林•斯坦利(Colleen Stanley)

美国知名商业发展咨询公司——SalesLeadership公司总裁,她以及她的团队多年来专门从事销售咨询和销售技能培训工作,目前已经出版有风靡全球的畅销书《打造伟大销售团队》,其情商销售研究成果受到全球各大企业的讨论和追捧。

Colleen Stanley 

 Sales Leadership, the president of Sales Leadership, a well-known business development consulting company in the United States, has been engaged in sales consulting and sales skills training for many years. Now she has published a worldwide bestseller, Building a Great Sales Team, whose EQ sales research results have been discussed and sought after by major global enterprises.

金句精选(Golden sentence):

1、追求事实真相,去做正确的事情。不要过分注意表面结果,无论对方是同意还是反对都要表现得淡定自若。

2、要始终充满自信的说出自己所需要的东西。这会让销售的过程变得更加轻松与舒适。无论对销售员还是客户来说,都是如此。

3、销售并不是一件容易的事,这要我们有足够的耐心,那些能够做得好并且坚持下来的人,都不是一个简单的人。

1. Pursue the truth and do the right thing. Don’t pay too much attention to the superficial results, whether the other side agrees or disagrees, should be calm and composure.

2. Always speak confidently about what you need. This will make the sales process easier and more comfortable. This is true for both salesmen and customers.

3. Sales is not an easy task. It requires us to be patient enough. Those who can do well and stick to it are not simple people.

有声书和电子书信息(Audio and e-book information)

电子书合集名(name):销售就是要玩转情商Emotional Intelligence for Sales Success有声书+电子书(Audio book mp3+E-book pdf)

文件类型(File type):mp3+pdf

有声书时长(Audio book length):44分50秒(44 minutes and 50 seconds) – 完整Unabridged

大小(Size):21.6MB

下载方式(Download mode):网盘下载 SkyDrive

语言(Language):中文(Chinese)    英文版(English version)

闲话(gossip)

发烧躺在床上给男朋友发信息:“发烧了…”

他回:“多喝水啊”

我:“…39.2度”

他:“牛啊!多喝水!”

你咋不多喝呢,喝死你……

虽是段子,但隔着屏幕也能闻得见缺情商的捉急。

好了,这本书说的是销售的事,我又不干销售,我就不用看了吧?错!我们每个人在这一生中何尝没有扮演销售的角色,追求女朋友,就是要把自己成功地卖给心仪的她;教育孩子,就要把自己的理念、想法卖给孩子……,你已经看到了,“多喝水”是作死的节奏。

Fever lying in bed sent a message to his boyfriend: “Fever…”

He answered, “Drink plenty of water.”

I:“… 39.2 degrees “

He said, “Ox! Drink more water!”

Why don’t you drink too much? Drink you to death…

Although it’s a paragraph, you can also hear the urgency of lacking EQ across the screen.

Well, this book is about sales, and I don’t sell it, so I don’t need to read it?Wrong! Every one of us has never played a role in sales in this life. To pursue a girlfriend is to sell ourselves successfully to the girl we want. To educate our children, we must sell our ideas and ideas to the children. , As you can see, “Drink more water” is the rhythm of death.

试听(sample)

试听(sample)

下载(Download)

下载地址(Download links):网盘下载(SkyDrive Download)

备用地址(Backup link):网盘下载(SkyDrive Download)

下载英文版Download English version

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“关系销售的世界并没有消亡。这是一次进化上的飞跃。如果你想在这个新的销售世界里变得强大,你需要科琳·斯坦利教授的洞察力。销售成功的情商。任何销售人员,无论市场或多年经验,都将拿走无价的金块,以改善他或她与买家的联系和效率。“

— 汤姆·塞西,作者捕鲸:如何获得大的销售和转变你的公司

“The world of relationship selling has not died. It has taken an evolutionary leap forward. If you want to be powerful in this new world of selling, you need the insights Colleen Stanley teaches in Emotional Intelligence for Sales Success. Any salesperson, regardless of market or years of experience, will take away priceless nuggets on improving his or her connection and effectiveness with buyers.”

— Tom Searcy, author of Whale Hunting: How to Land Big Sales and Transform Your Company

销售就是要玩转情商Emotional Intelligence for Sales Success(有声书Audio book mp3+电子书E-book pdf)下载download

评论(Reviews)

这是我听说过的最畅销的三本书之一,我读了很多书。这不是你典型的拉赫销售书(谢天谢地)!她真的解释了很多技巧和背后的心理。A必须听取管理或销售人员的意见。

This is One of the top 3 sales books I have ever heard, and I have read a lot. It is not your typical Rah Rah sales book (thank God)! She really explains a lot of techniques and the psych0logy behind them. A must listen for anyone in management or sales.


这本书的主题,真正揭示了软技能,最终将增加销售的职业,与人的交易。人是情商,情商是好材料。

The topic of the book, really brings to light the soft skills that will ultimately increase sales in a career the deals with people. People are emotional buyers, Emotional Intelligence is good material.


对于职业销售人员来说,这是一个很好的资源。改变你对你的客户的看法,给橡胶满足道路实用的提示。

this is a great resource for the career sales person. changes you view on your customers and gives rubber meets the road practical tips.


我读过/听过的关于提高销售的最好的书之一。作者不仅用真实的语言说话,她还给出了我们在销售和日常生活中所遇到的情景的精彩例子。

这本书对销售管理也有一些想法。其他评论提到,这是偏离轨道,但我认为,如果你看到的整体经验,在一个销售团队,这是很好的理解不同的角色。

这本书的很多内容证实了我们都知道的工作,并给予了如此多的!

One of the best books I’ve read/listened to for sales improvement. Not only does the author talk in real language she also gives fantastic examples of scenarios we’ve all found ourselves in – in a sales situation and everyday life. 

The book has some ideas for sales management too. Other reviews mentioned this was off track but I think if you’re looking at the overall experience within a sales team it’s great to understand different roles. 

A lot of this book confirmed what we all know works and gives so much more!


不是传统意义上讲述销售技巧的书,而是讲述真正意义上的合作关系的销售方式。讲诉很多在销售的盲点,告诉真正的销售是什么。很值得推荐,从个人角度,团队角度,合作角度,领导角度来讲诉。非常好!! 你真的很懂销售吗?错了,你那只是一个无知的大忽悠而已。看看这本书,才明白,什么是真正的销售!!强烈推荐。

It’s not a book about sales skills in the traditional sense, it’s a book about sales methods in a real sense of partnership. Tell about many blind spots in sales and what the real sales are. It is worth recommending, from the personal point of view, team point of view, cooperation point of view, leadership point of view to tell. Very nice!! Do you really understand sales? Wrong, you’re just a fool of ignorance. Look at this book, then understand, what is the real sales!! It is strongly recommended. 


作者的自序真心写得挺好的,不像往常一些书籍那样,单一只讲技巧,作者还贴心提醒我们,回顾、反思、总结自己的行为,再结合书中的技巧进一步提升自己。亚里士多德曾说:“我们都是不断重复的行为的结果。因此,卓越并不是一种行为,而是一种习惯。”

The author’s self-order is really well written, unlike the usual books, which only focus on skills. The author also reminds us that we should review, reflect and summarize our actions, and further improve ourselves by combining the techniques in the book. Aristotle once said, “We are all the result of repeated actions. Therefore, excellence is not an act, but a habit. 


挺好的一本书,准备让公司的销售都去读读,如何用情商去影响客户,如何提升领导力,怎样更好的去激励团队成员等等。

A good book, ready to let the company’s sales to read, how to use EQ to influence customers, how to enhance leadership, how to better motivate team members and so on.

读后感(After reading)

      听完【销售就是要玩转情商】感触很深,做了10几年的销售加上听了2次这本书,自己有很多感悟,我们一生应该有情商,不但是做销售,在我们生活,家庭,情商也可以让我们幸福,快乐一生,

我们没有做好销售基本这几个原因:

1,自己一直不停的说,没有倾听顾客的需求,还有完全没有和顾客产生链接就没有信任,说再多也白说,

2, 容易激动,顾客感觉有意向就表现兴奋,顾客没有意向,立马泄气,激动

3,为了成交,很快让步降价甚至成本价格,反利润等,客户容易怀疑你这个产品或者项目的价值

4,找到顾客没有找到可以做主的那个人,单位上指领导,个人看老公,老婆或者孩子,找到做主的人还要了解他的性格和爱好等,

5,销售者被打击,或者顾客拒绝自己很容易放弃,

我们一定要稳重,不卑不亢,淡定自如,

第一,保持销售渠道畅通:

1,重要的事情一定提前认真去做,

2,做好时间管理,花时间在了解客户的工作,性格,爱好,认准客户一定了解他的性格,需求,建立关系链接,记住他的名字,生日,以及聊天当中他关心的东西,

3,我们要有耐心,真正客户不可能一次成交,我们第一次要建立关系,维护顾客,慢慢熟悉成为朋友,

4,找到有鱼的鱼塘去钓鱼!我们一定找所谓的准客户,不要把时间浪费到没有钱,没有需求客户,

5,我们自己的语言表达能力,平时多学习,多找顾客锻炼,

第二,提高高度情商

1,我们要给客户展现最真实自己,体现在自信和充分准备

2,同理心倾听,同频,一定多倾听 倾听是最高境界的销售,和顾客站在同一角度,

3,提高成交能力情商,销售是合作关系,不是买卖关系,见面才能够真正了解顾客,

4,管理好客户期望,不要太夸大,哪怕事情说保守点可以,一定要说清楚短期可能做不到,需要时间,需要客户一起努力,在这里我们要了解顾客是什么性格的人:强人性,开朗性, 成熟性,专家性,

第三,拿下订单的情商,

敢于谈钱,谈判最后都是为了成交,培养更好的客户,不要通过打折,通过自信,通过对你的印象,服务,

好的销售团队,保持学习,团结,合作 ,公益文化 ,

我们要销售做后做领导:

情绪稳定

言行一致,

多和团队商量,(因为团队除了业绩开心,更在乎自己在团队的贡献和参与很多事情,自己被认可,被尊重 ),

认可和赞赏别人,

带领一个快乐,和谐的团队

  无论是在销售中,在生活中,家庭,还有与朋友相处,情商都很重要,我们做到:

真诚,善良,学习,积极,有耐心,倾听,同理心,做一个快乐,幸福有情商的人,

2018.2.9

After listening to this book, I have a deep feeling. After more than 10 years of sales and 2 times of listening to this book, I have a lot of feelings. We should have EQ in our life, not only in sales, but also in our life, family and EQ can make us happy and happy.

We haven’t done a good job in sales for the following reasons:

1. I keep saying that if I don’t listen to customers’needs, and if I don’t have any links with customers, I won’t trust them. I’ll say nothing more.

2. Easy to get excited, customers feel intentional to express excitement, customers do not intend, immediately frustrated, excited

3. In order to conclude the transaction, the customer will easily doubt the value of your product or project by quickly conceding price reduction or even cost price, anti-profit, etc.

4. Find a customer who hasn’t found the person who can be the owner. The leader in the unit refers to the leader. The person who sees the husband, wife or children personally. The person who finds the owner also needs to know his character and hobbies.

5. It’s easy for sellers to be attacked or customers to refuse to give up.

We must be steady, not humble, not arrogant, calm and free.

keep sales channels open:

1. Important things must be done conscientiously in advance.

2. Do a good job of time management, spend time to understand the customer’s work, personality, hobbies, identify the customer must understand his personality, needs, establish relationship links, remember his name, birthday, and what he cares about in the chat.

3. We need to be patient. Real customers can’t make a deal at once. For the first time, we need to establish relationships, maintain customers and gradually become familiar with them and become friends.

4. Find a fish pond and go fishing! We must find so-called prospective customers, not waste time without money, no need for customers.

5. Our own language expression ability, usually learn more, find more customers to exercise.

improve high EQ

1. We need to show our customers the most authentic self, which is reflected in self-confidence and full preparation.

2. Listening with empathy, in the same frequency, listening with a certain amount is the highest level of sales, and standing in the same angle with customers.

3. Improving trading ability and EQ. Sales is a cooperative relationship, not a business relationship. Only when we meet can we really understand customers.

4. Manage customer expectations well and don’t exaggerate them too much. Even if things can be said conservatively, we must make it clear that they may not be able to do it in the short term. It takes time and requires customers to work together. Here we need to know who the customers are: strong human nature, open-minded, mature and expert.

EQ to take orders

Dare to talk about money, negotiation is ultimately for the purpose of closing a deal, cultivating better customers, not through discounts, through self-confidence, through your impression, service,     

Good sales team, keep learning, unity, cooperation, public welfare culture,

We need to be a leader after sales

Emotional stability Match word to deed, Talk with the team more (because besides having a happy performance, the team cares more about its contribution and participation in many things in the team, and is recognized and respected). Recognize and appreciate others, Lead a happy and harmonious team .

Whether in sales, in life, family, and with friends, EQ is very important, we can do it.

Sincerity, kindness, learning, activeness, patience, listening, empathy, be a happy, happy person with emotional quotient

2018.2.9

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